PR Unleashed Experience - Summer 2019!
Our experience rolled out July 15, 2019 - if you are a pet professional and want to know how to get your OWN PR - this is the course for you.
Course Curriculum
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1
Intro!
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Welcome!!
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Intro to PR - Worksheet to get those wheels spinning!
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Intro Links for PR Unleashed!
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2
Module 1: Intro to PR: Lessons 1 - 4
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Lesson #1 - Intro to PR!
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PR Definitions and Bonus Tip!
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Lesson #2: What types of PR!
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What Types of PR Worksheet
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Lesson #3: Where can PR Lead You?
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Lesson #4: Research and Familiarizing
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Pet Magazines
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3
Module 2: Your Story/Bio: Lessons 1 - 4
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Intro to Module 2! Your Story!
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Lesson #1: Crafting your Story!
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Bio Worksheet - complete this before moving on to the next lesson!
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Lesson #2: Writing Your Bio!
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Bio Swipe File!
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Lesson #3: Crafting Your About!
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About Worksheet!
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About Swipe File & Examples!
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Lesson #4: Photography!
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Module 2 Completion Questionnaire!
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4
Module 3: Research/Newsworthiness! Lessons 1-3!
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Lesson 1: Research!
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Bonus Google Alerts
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Research worksheet!
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Lesson 2: Newsworthiness!
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10 Realistic Newsworthy Worksheet
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10 Big Goals Worksheet!
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Lesson 3: Press Outreach Schedule!
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Press Outreach Worksheet
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Press Outreach Ideas
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5
Module 4: Crafting Your Press Release!
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Lesson 1: Media Alert/Invite/Pet Event Pre-Post Releases!
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Save the Date Swipe
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SWIPE Pet Event Press Release
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Example Pet Event Press Release - Very Detailed!
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Pet Product Release Template
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Example of APP Pet Event Release Aug 2017
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ABC Post Press Release
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Lesson 2: Press Conferences & Media Invites
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Press Conference Swipe file
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Lesson 3: Contacts!
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Lesson 3: Contacts! (Last 4 minutes of lesson!)
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6
Module 5: Media Outreach!
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Lesson #1: Timing (Part 1)
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Lesson #1: Timing (Part 2)
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Lesson #1: Timing (Part 3 and Final of timing!)
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Lesson #2: Become a Source
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Lesson 3: Saying Thank you to the Media!
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Email Subject Lines PR Unleashed Bonus
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Press outreach chart
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About the instructor

President & Founder of American Pet Professionals
Nancy Hassel