PR Unleashed Experience - Summer 2019!

Our experience rolled out July 15, 2019 - if you are a pet professional and want to know how to get your OWN PR - this is the course for you.

Course Curriculum

  • 1


    • Welcome!!

    • Intro to PR - Worksheet to get those wheels spinning!

    • Intro Links for PR Unleashed!

  • 2

    Module 1: Intro to PR: Lessons 1 - 4

    • Lesson #1 - Intro to PR!

    • PR Definitions and Bonus Tip!

    • Lesson #2: What types of PR!

    • What Types of PR Worksheet

    • Lesson #3: Where can PR Lead You?

    • Lesson #4: Research and Familiarizing

    • Pet Magazines

  • 3

    Module 2: Your Story/Bio: Lessons 1 - 4

    • Intro to Module 2! Your Story!

    • Lesson #1: Crafting your Story!

    • Bio Worksheet - complete this before moving on to the next lesson!

    • Lesson #2: Writing Your Bio!

    • Bio Swipe File!

    • Lesson #3: Crafting Your About!

    • About Worksheet!

    • About Swipe File & Examples!

    • Lesson #4: Photography!

    • Module 2 Completion Questionnaire!

  • 4

    Module 3: Research/Newsworthiness! Lessons 1-3!

    • Lesson 1: Research!

    • Bonus Google Alerts

    • Research worksheet!

    • Lesson 2: Newsworthiness!

    • 10 Realistic Newsworthy Worksheet

    • 10 Big Goals Worksheet!

    • Lesson 3: Press Outreach Schedule!

    • Press Outreach Worksheet

    • Press Outreach Ideas

  • 5

    Module 4: Crafting Your Press Release!

    • Lesson 1: Media Alert/Invite/Pet Event Pre-Post Releases!

    • Save the Date Swipe

    • SWIPE Pet Event Press Release

    • Example Pet Event Press Release - Very Detailed!

    • Pet Product Release Template

    • Example of APP Pet Event Release Aug 2017

    • ABC Post Press Release

    • Lesson 2: Press Conferences & Media Invites

    • Press Conference Swipe file

    • Lesson 3: Contacts!

    • Lesson 3: Contacts! (Last 4 minutes of lesson!)

  • 6

    Module 5: Media Outreach!

    • Lesson #1: Timing (Part 1)

    • Lesson #1: Timing (Part 2)

    • Lesson #1: Timing (Part 3 and Final of timing!)

    • Lesson #2: Become a Source

    • Lesson 3: Saying Thank you to the Media!

    • Email Subject Lines PR Unleashed Bonus

    • Press outreach chart

About the instructor

President & Founder of American Pet Professionals

Nancy Hassel

Nancy has been involved in Public Relations (PR), media and the pet industry for over 14 years.  Working with pet business and animal rescue organizations landing them media coverage in multiple mediums such as TV, Magazines, Newspapers, Podcasts, Radio, Blog articles and more!  As a PR pro for the pet industry, Nancy understands how to properly promote her client's businesses, events, news and works with the media on a daily basis.  Nancy has also been involved in television production for over 20 years!  As a TV Producer and production coordinator for the first part of her career and a regular live broadcaster on several social media platforms for the pet industry - video and media is in her blood!  From being an early person on Periscope, hosting nearly 100 broadcasts, (and now Clubhouse!), to helping pet professionals overcome their fears of being on camera, going live and being a constant media coach to many clients over the past decade.  Nancy has also being actively involved with planning, promoting, hosting & co-hosting well over 1,000 pet events in the past decade.  Pet events ranging from small pet retail events to large-scale gala's at dog training facilities, to helping organize and promote non-profit animal rescue organization events, to arranging all kinds of creative and attractive events for veterinary clients and pet sitters also.  Co-hosting a yearly successful business-to-business boutique pet trade show in NYC Re-Tails and Sales Pet Expo and many other pet events in the last decade.  Getting hundreds of magazine, newspaper, TV, radio and blog press 'hits' and impressions for her clients and her own events.  And Nancy sends out a weekly Pet Events Newsletter to 18,500+ subscribers since 2008 - and attends and speaks at pet events all across the country!