Hosting a successful pet event can be daunting for anyone who is running a busy pet business or animal rescue. Planning the Purrfect Pet Event - The Course is an in-depth four-part course that I, Nancy Hassel of American Pet Professionals, will give you step-by-step instructions and guidance to Create, Plan, Promote and Host your event!

You will get many bonuses such as a Checklist for you and your team to guide you; a swipe file of an effective Press Release you can use to reach the media; 200+ Pet Event Ideas ebook with event ideas to help you throughout the year; and all the Important Links discussed in the class. And as a Bonus access to an exclusive private Facebook group page - Purrfect Pet Events!

The course is broken down into 4-sections to make it simple for you to go through and apply each step for your specific event. 

Planning the Purrfect Pet Event will get you:

  • Event ideas that will make your pet business or rescue stand out!
  • How to Plan and think of every last detail for your event
  • Hosting in your location or finding a location to host a pet event
  • How to get Media Buzz about your event
    --> How to reach the media and get press coverage
  • How to get more attendees at your event
  • New Customers/Adopters through your doors
  • Teach you how to get FREE pet products donated for your event
  • Help you build a dedicated community around your pet business or animal rescue
  • And much more!

Pet events take time to Create, Plan, Promote and Host - this course was made to be easily completed in under 2.5 hours!
So excited to help you and your pet events succeed! See you in the course!
~ Nancy :)

Course Curriculum

  • 1


    • Welcome!

  • 2

    Creating Your Pet Event

    • Purrfect Pet Event Course Check List

    • Pet Events 200+ Ideas!

    • Part 1: Research

  • 3

    Planning Your Pet Event

    • Part 2: Planning

  • 4

    Promoting Your Pet Event

    • Part 3: Promoting

  • 5

    Hosting Your Pet Event

    • Part 4: Hosting

  • 6


    • Important Links for Planning the Purrfect Pet Event

    • Canva Tutorial

    • Dock Dogs Press Release


    • Planning the Purrfect Pet Event with Covid Safety Protocols Updated for 2020

President & Founder of American Pet Professionals

Nancy Hassel

Nancy has been involved in Public Relations (PR), media and the pet industry for over 14 years.  Working with pet business and animal rescue organizations landing them media coverage in multiple mediums such as TV, Magazines, Newspapers, Podcasts, Radio, Blog articles and more!  As a PR pro for the pet industry, Nancy understands how to properly promote her client's businesses, events, news and works with the media on a daily basis.  Nancy has also been involved in television production for over 20 years!  As a TV Producer and production coordinator for the first part of her career and a regular live broadcaster on several social media platforms for the pet industry - video and media is in her blood!  From being an early person on Periscope, hosting nearly 100 broadcasts, (and now Clubhouse!), to helping pet professionals overcome their fears of being on camera, going live and being a constant media coach to many clients over the past decade.  Nancy has also being actively involved with planning, promoting, hosting & co-hosting well over 1,000 pet events in the past decade.  Pet events ranging from small pet retail events to large-scale gala's at dog training facilities, to helping organize and promote non-profit animal rescue organization events, to arranging all kinds of creative and attractive events for veterinary clients and pet sitters also.  Co-hosting a yearly successful business-to-business boutique pet trade show in NYC Re-Tails and Sales Pet Expo and many other pet events in the last decade.  Getting hundreds of magazine, newspaper, TV, radio and blog press 'hits' and impressions for her clients and her own events.  And Nancy sends out a weekly Pet Events Newsletter to 18,500+ subscribers since 2008 - and attends and speaks at pet events all across the country!

"I have had the pleasure to work with Nancy over the last few years on many events for my store. She is professional and is amazing at her job. She will bring any event you are planning to the next level, her plethora of media contacts is stellar." ~ Kim Loper, Owner Harbor Pet & Life is Grruff

5 star rating

Great Course!

Bertha Villanueva-Shertzer

This course is super helpful and informative to take you through the planning and executing your pet event. I've taken another webinar similar to this topic ...

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This course is super helpful and informative to take you through the planning and executing your pet event. I've taken another webinar similar to this topic from American Professionals, but this one had many more tips and informations that I can use for my next event. Highly recommend taking this course if you are putting together a pet event in the future.

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"This step by step course will guide you how to host the Purrfect Pet Event, get press for your event and attendees through your doors or to your venue.  Hosting over 500+ pet events for the past decade in every area of the pet industry - I want your events to succeed for your pet business or animal rescue organization!" ~ Nancy