Video is sweeping social media, but many pet pros are hesitant to jump in for many reasons:

  • Fear of being on camera
  • Not sure what to do on a Live Broadcast
  • How to use it and which platform to choose
  • Not sure of how you can utilize it to help your business or animal rescue
  • What to do on a consistent basis to help your pet business be seen
  • Do I need special equipment to use?
  • And many other reasons!

You may have seen a lot of video on social media, and you may have seen a lot of really bad video too – we don’t want that to be you!

By 2020, 80% of what you see on social media will be video, Facebook just launched their own TV and you can go LIVE from almost anywhere on social media now!

This mini-course will teach you:

  • How to go LIVE on many different platforms
  • Teach you how to properly, schedule, promote and use different software you can use to look more professional (many of which are free).
  • Give you tips on how to look better and sound better
  • A SLEW of ideas that you can use to do LIVE video for your pet business, animal rescue and how to repurpose it as well.
  • And much more!

This is a course has tutorials within tutorials to teach you how to go LIVE, re-purpose content, tips, tricks and hacks to help you and your live content go further!  This course will help you feel empowered to start doing LIVE video for your pet business or rescue!

Course Curriculum

  • 1


    • Welcome Live video

  • 2

    Part 1 LIVE Overview

    • Part 1 - Live Video Oveview, Tips & Ideas!

  • 3

    Part 2 - Facebook LIVE!

    • Part 2 - Facebook LIVE+!

  • 4

    Part 3 - Instagram, Twitter and YouTube LIVE!

    • Part 3 - Instagram, Twitter & Youtube LIVE!

  • 5

    Bonus Section!

    • LIVE Video Tips for Pet Business or Rescue Group

    • Important Links

    • Re-Purpose Your LIVE Videos

About the instructor

President & Founder of American Pet Professionals

Nancy Hassel

Nancy has been involved in Public Relations (PR), media and the pet industry for over 14 years.  Working with pet business and animal rescue organizations landing them media coverage in multiple mediums such as TV, Magazines, Newspapers, Podcasts, Radio, Blog articles and more!  As a PR pro for the pet industry, Nancy understands how to properly promote her client's businesses, events, news and works with the media on a daily basis.  Nancy has also been involved in television production for over 20 years!  As a TV Producer and production coordinator for the first part of her career and a regular live broadcaster on several social media platforms for the pet industry - video and media is in her blood!  From being an early person on Periscope, hosting nearly 100 broadcasts, (and now Clubhouse!), to helping pet professionals overcome their fears of being on camera, going live and being a constant media coach to many clients over the past decade.  Nancy has also being actively involved with planning, promoting, hosting & co-hosting well over 1,000 pet events in the past decade.  Pet events ranging from small pet retail events to large-scale gala's at dog training facilities, to helping organize and promote non-profit animal rescue organization events, to arranging all kinds of creative and attractive events for veterinary clients and pet sitters also.  Co-hosting a yearly successful business-to-business boutique pet trade show in NYC Re-Tails and Sales Pet Expo and many other pet events in the last decade.  Getting hundreds of magazine, newspaper, TV, radio and blog press 'hits' and impressions for her clients and her own events.  And Nancy sends out a weekly Pet Events Newsletter to 18,500+ subscribers since 2008 - and attends and speaks at pet events all across the country!

"For as long as I can remember, I had a fear of being in front of the camera, but I knew it was something I wanted, and needed, to do to advance my career and business opportunities. Working with Nancy, she helped me identify what I needed to work on, and guided me on ways to build my confidence and get over my fears. Now, I am the first one to raise my hand when an on-camera opportunity comes up and feel completely comfortable in front of the camera. The coaching I received from Nancy of American Pet Professionals has helped me successfully host live-broadcasted CEO interviews at the Las Vegas Convention Center during trade shows, confidently speak about pet related topics on various segments that have appeared on Animal Planet, CBS News and other media outlets, as well as regularly appear in live social media videos for professional reasons." Michelle Maskaly, Principal at Platinum Horse Media

"This step-by-step course will guide you how to go LIVE on social media for your pet business or animal rescue on a regular, consistent and content driven basis.  There are tutorials within tutorials all about LIVE video and I will show you tips, tricks and give you many ideas on what you can do on LIVE video, even if you don't want to be on camera!  Video is in my blood as I was a TV producer and production coordinator for 10+ years, and I will teach you how to over come your fears of being on camera - just like overcame mine!" ~ Nancy 

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